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Thursday, 1 September 2016

Why we use bulk SMS for Marketing Compaigns

IDL Technologies

What is Bulk SMS?

                                  Bulk Messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.

Benifits of Bulk SMS: 

Inno SMS are instant, reliable and cost-effective. Bulk SMS services can reach out any handset, anywhere in the world! Being one of the most rewarding marketing tool, no doubt bulk SMS marketing has been around for 20 years and is going strong.

1) Rapidity

Whether a promotional SMS or transactional SMS, bulk SMS India can be sent quickly and are read quickly. They have the element of rapidity. So if you want your information to quickly reach out to maximum people and be read and responded promptly then choose a professional bulk SMS provider and benefit from bulk SMS services.

2) Right on Target

Unlike other marketing channels, bulk SMS marketing does not keep you wondering whether your message reached the target audience or not. Also bulk SMS marketing is driven on ‘permission’ i.e. the people who receive your message are open to getting such information or might themselves have asked for such updates.

3) Customer Convenience

Customers appreciate brands that value their time. E-commerce companies are good example of this. They meticulously use well-timed SMS alerts to keep customers in the loop on their order and delivery status. Another example is the way banks keep their customers updated about account balance, deductions, deposits, withdrawals, etc. This can also help you cut down on customer care service related costs.

4) High Returns, Low Cost

The cost of outdoor advertising, television advertising or other such expensive forms can be ‘out of budget’ or ‘too high’ for small businesses. Whereas, SMS solutions offer high ROI with low cost involved. Bulk SMS marketing campaigns can be put to action in no time with small cost, allowing you to reach thousands of people quickly and effectively.

5) No Filter

Great thing is that there are no spam boxes involved in bulk SMS marketing! You can always reach out to phone numbers that are not listed on NDNC registry (DND numbers).


IDL Technologies / Author & Editor

IDL Technologies defines, designs and delivers technology-enabled business solutions for Global companies.Our IT services, business solutions and outsourcing bring you a level of certainty that no other competitor can match.We belive to work with Innovative ideas and Creativity and also the end less relationship...Read More

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